Dear reader,

While this year’s Expo Real trade fair for the real estate industry did not get nearly as much media exposure as used to be the case in pre-pandemic times, it was a halcyon event compared to the recent talk of a looming crisis.

"The Shortage of Skilled Labour is Here to Stay"

But it is never a good idea to let yourself be guided by panic – that much we know from both film and real-life experience. So, I would like to use this post to reassure you a little (as a columnist should, from time to time) by presenting you five arguments why the situation is actually better than it looks:

1. Every crisis presents opportunities!
   Now is the time to stray from trodden paths with open eyes and an open mind.
2. Remember, there is always someone far worse off than you.
   Take the environment, for instance. So, stay positive, it’s not all that bad.

3. Our assets are not about to dissolve into thin air.
   To be sure, there has been a lot of talk about stranded assets, but it usually takes time for asset values to deteriorate for good.

4. We have a labour shortage on our hands!
   You wonder in what sense this is supposed to be good news? Well, since the existing shortage of skilled labour has lately been compounded by a general labour shortage, it is reassuring to note that the various recent crises have at least not wreaked havoc on the labour market.

5. Last but not least: Bad news are good news!
   This has always been true, and this time around, it will give the entire industry enough tailwind to make the evening news along with every column and editorial page in the world, finally getting it the attention it deserves.

And if push comes to shove, you still have the option to hire an advertising agency and ask them to put on a blue-sky attitude for you, if nothing else. They know how to do that. Let me assure you.