fiveandfriends: Products for the real estate industry

EXCERPTS OF OUR WORK

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For us as an agency, the integration of the project into the overall communication is always our primary focus. Therefore, we view our projects as incremental steps towards achieving your communication goal.

AIFM positioning

Description

In conjunction with its efforts to expand the investment management for the German market, we advised our client Tishman Speyer during the rollout of the Tishman Speyer Investment Management unit and the associated formation of an AIF management company (German “KVG”) in regard to its communications while also facilitating and supporting its image-building and branding efforts as well as the development and execution of suitable marketing strategies. The communication focus in this context was on the dedicated engagement of institutional investors.

This included essentially setting up a brand strategy and positioning the brand on the German market while also developing a consistent communications strategy for the rollout and publicity campaign.

About Tishman Speyer
Tishman Speyer is an established and internationally active US real estate company. Investment management represents its core competence in its roles as proprietor, property developer, operator and asset manager.

Client

Tishman Speyer Investment Management

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Projects

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EXCERPTS OF OUR WORK

AIFM positioning

Would you like to hear more? If so, tune in to our podcast.